Susan Newman Design Inc - Branding YOU Better!

May 2011

LinkedIn Tutorials Including Video
For Connecting Using Groups
and Their Powerful Search Capabilities

So many people focus most of their social media efforts on the big 3,
Facebook, Twitter and YouTube. Yes, these are important, but if you are
really interested in connecting and building your business posse,
read below and watch the videos.

Over the past few years I have been building my reach on LinkedIn. It has led to very valuable connections. People who share a common understanding and mission, or those whose capabilities can help me or visa versa.

LinkedIn is quite different from Twitter, Facebook, YouTube, Foursquare and other social sites. On these others sites you can follow or fan someone or their company just because you want to. On LinkedIn, in order to connect, you need a reason. In other words, there has to be something that the two of you have in common. Either you are already friends, know each other from another source, like you worked together at a previous company, went to school together, or belong to a common group.

LinkedIn is very business oriented and is the largest database of working professionals that there is. It’s really the best place to connect to build you and your company’s professional profile. For LinkedIn to work for you, you must fill out your profile completely, and while connecting with people, ask them to write recommendations, the more, the better. 10+ will really help your credibility and visibility.

The groups section of LinkedIn is a very powerful way to reach many at once and build connections, better than searching for people or companies and adding one at a time.